This one is theoretical and sensible at the same time. Think about it, majority of people are right handed. And almost everyone use the mouse with the right hand. This is the reason why 160 x 600 Skyscraper ads placed at the right side of the page generate the high revenue.
My advice is: place those skyscraper ads on the left side of your blog!
2) Concentrating on one format of Adsense ad.
The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. That is because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
3) Cut down on clutter.
If you have menus upon menus on pages surrounded by polls, pictures, and lots of other features that can distract the visitor, you may really be hurting your Adsense CTR (and thus your total earnings). My highest CTR sites (well into double digit percentages) often have nothing but a title, an article, and a small navigation menu. Visitors are much more likely to notice and click on those ads this way.
4) Don''t use horizontal banners or ads.
Google recommends that you use vertical as opposed to horizontal ads. Web surfers see lots of horizontal banners and ads and they almost instantaneously avoid them.According to Google, wider ad formats such as the large rectangle and inline rectangle also tend to perform quite well. This is probably due to the fact that they are more reader friendly allowing you to read more text at a glance without having to skip a line and return to the left margin every few words.
5) Maintain links to relevant websites.If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site. Labels: adsense, Earnings, Improve
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